About Us


We believe in standing out. We strive to offer a  trendy, comfortable, and truly unique streetwear brand. We aim for quality, loaded with style while being boldly original. Thank you for visiting our brand, it's an honor! Please familiarize yourself with our terms & policies, as well as current turnaround time.

Hey there! I'm Janelle, creator, owner, hands & heart behind this business. About 2 and a half years ago, I decided to start a business where I could do something I would enjoy, could work from home and be there for my family. I had come up with a name that I felt was cute and kind of catchy but it never spoke me to me. Ever since I have wanted to rebrand but there was never a name that spoke to me. After much thought, I came up with our new name ViconX Urban Streetwear. The V & X are taken from the names of my twins. This is a brand I believe in and is iconic to myself and it is my hope that it is or will be to others as well.  The name has changed but I will continue to produce quality, comfort and a whole lot of style. This brand will still remain, Beyond Your Basic Threads.  

Thank you for your continued support from our transition from LH&A (Little Harts & Arrows) to our brand new label, ViconX - Urban Streetwear.  It wouldn't be a brand without YOU!